On the new Canon EOS 1Dx

Posted: 19th October 2011 by Jacky Yong in Photography
Tags: , ,

I went to the 1Dx product launch yesterday in KL Convention Centre. The special thing about this launch is that the 1Dx was launched simultaneously with Japan and most of the rest of the world. The camera’s specs is amazing. I’m sure you can glean all the pictures and details online, so you don’t need me to repeat them here. But what I would like to highlight are two very important points:

1. The 1Dx trumphs the 1D Mark IV in terms of sensor size (APC-H vs full frame), speed (10 fps vs 12/14 fps), resolution (16 vs 18 MP) and maximum ISO (102400 vs 204800).
2. The 1Dx replaces the 1Ds Mark III directly, but the 1D Mark IV line will still continue (!!)

Which begs the question, WHY? Wouldn’t that cannibalize the sale of the 1D Mark IV? I asked Canon Malaysia’s Director of Imaging Communication Products Division Mr Simon Wong exactly this, and he replied that the price of the 1D will be marked down. Logical move, but in every sense, the 1Dx can already replace the 1D, so why confuse the users?