Wat-er load of crap!
A week before Chinese New Year of 2007, my relative, my father’s brother to be exact, who stays way over in Ijok (somewhere in Kuala Selangor, for those who are geographically challenged), expressed their intention to come over to my place. Their over-eagerness seems very suspicious to me. My baby girl was already 6 months old at that time, and they have never come over to look at her before, so why now?
It was when my mum told me that they are selling a sort of water alkaline machine that confirmed my suspicion. Their machine costs up to RM3400, while I saw a decent Panasonic water alkalizer machine for only RM2200! What a rip-off!!
As with all the other direct-selling tactics, they made themselves comfortable around us. They joked with us, asked us how we have been, and they being our close relative, we easily fell into their comfort zone. Then I went to the kitchen to prepare some more water for them (to drink, no more). When I came back to them, I was surprised at what they have already arranged on the table! Bottles of clear water, labeled with mineral water, energy water, RO water and their alkaline water. Stacks of brochures were also presented neatly, as if I was suddenly standing on a Citibank credit card booth in Tesco! Only this time there was no pretty girl giving me the brochures!
They started doing all sorts of experiments on the water. The standard stuffs, pH test, neutrality test, mixing water with oil test. Those tests will surely generate a lot of ohhhs and ahhhhhs from those aunties, but come on! You can do much better than that!
It took me a while to nail it into their thick skull that I will never purchase their machine. They had all sorts of dirty tactics. They claimed that Panasonic’s version uses aluminum plates, not platinum, and rants about platinum being so strong, it is used in space shuttles (to that I say “Bullshit!”) and stuffs like that. They even quickly offered to “put the machine there and you don’t need to pay us money [yet]”. To that I slowly explained to them, I do not want them to come back here all the way from Ijok to dismantle the machine again. Nice try Uncle, but you’re getting on my nerves. After much haggling, pushing and shoving (my uncle actually went outside to light up his cigarettes a few times!) they finally gave in, and went back with their machine, like a droopy-eared puppy.
Not satisfied with my own arguments, and to give them a benefits of doubt, I went online again, searching for the alkaline water. And the truth hit me right between the eyes.
THERE IS NO SUCH THING AS ALKALINE WATER!!!!
Alkaline water takes advantage of people like us who learn about pH, alkali and acidity and how to neutrality works back in school. But look further and you actually find more erroneous claims. Such as the acidity of water itself. Pure H2O cannot be split into H+ and OH- components just like that and expect them to keep their liquid state. If they do, that is electrolysis. In order for them to keep an acid or alkaline state, some sort of ions must be present. Where does this ions come from? From dissolved matters in the water, like calcium chloride. The alkaline water that the machine produce, is actually no other than calcium hydroxide. The acidic water, get this, is a dilute solution of hypochlorous acid, HOCl. This acid is a powerful oxidizing agent and disinfectant. In the presence of sodium ions, the resulting solution is known as sodium hypochlorite. This is the main ingredient of ordinary household bleaches such as Chlorox. Their user manual recommends using this acid water to wash toilets, your food and even your face. Of course it cleans well, you are using BLEACH to clean your face!!
Another simple argument. What is the alkaline level of their water? About pH 10. Do you know the acid level of our stomach’s gastric juice? pH 2!!! By the time that water arrives at the stomach, all of it would have been neutralized!! In fact too much of alkaline level in our digestive system will only disrupt the normal amino acid and other enzyme activity too. Of course my uncle argues that since this water molecule is small, it gets absorbed so fast, 50% of it never reaches the stomach! What an absurd claim!
Which brings me to another one of their silly myth. That their water molecule is very small, they form covalent bonds with 6 in a group, forming what looks like water crystals. Err….. if my form 5 teacher teaches me correctly, and I’m sure she does, water only forms crystal when they are in solid form, e.g. ice or snow. Well to be fair, they do form covalent bonds in groups of 6, but only for like pico-seconds. Duhhh!!!
(http://www.chem1.com/CQ/ionbunk.html)
(http://www.wellness.com.au/Home/Comparisons/AlkalineIonisers/tabid/37/De…)
To sum it up, alkaline water is nothing but a deliberate marketing ploy, concocted by some wacko “health experts” who just wants to cash in on the fad. Yes, it is true that the technology came from Japan , technology that has long since been abandoned by their government 10 years ago and banned as misleading the consumer. Bear in mind that not all things Japanese are high-tech. They are also the same people who still believes that your personality and destiny are determined by your blood type!
There are rebuttals on those who are staunch supporters of ionized water. I never bother to read them though.
So there, read the articles, read your chemistry and measure your own wallet. As for me, I am settling for the RM300 carbon based filter anytime. I have been drinking that water for the pass 20 years, and so far there are no side effects. I am most likely to die from some freak airplane accident than from sickness of consuming too much non-alkalized water anyway. So why bother?
Quack science or miracle elixir? You decide.
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Hehe, I hate it too when some distant friends or relative do that. Long time no see, than suddenly visit. Actually, ada udang sebalik batu.
I’ll go memorize that paragraph about calcium chloride, sodium hypochlorite, and calcium lactus acidophilus now. Might come in handy later. Thanks for the heads up.
March 6th, 2007 at 5:27 pm
Maybe u could invite our beloved form 6 chemistry teacher Mrs Yee into this forum. She might be able to shed some light…
March 6th, 2007 at 7:07 pm
Ouch straight punch on their face hehe
thanks Jacky you triggered me to find out more on Ionizer product and to my surprise it also another marketing gimmick where the ionizer actually also called the ozonizer… ozone is toxic and it can damage lung…
Breath harder in my non-ionized room’s air
March 7th, 2007 at 7:00 am
Thanks Hing Nyap, for that info. Never thought they were related. A quick search through Wiki reveals both arguments for and against air ionizers. Interesting. Maybe u can write a posting about that too
March 11th, 2007 at 6:38 pm